And no, Löbrau is not a Hacker-Pschorr beer.
Here at Trade.mar.cx, we have exciting news! We have been working behind the scenes
to upgrade our site to give some greatly enhanced capabilities and give you ever
better abilities to search within our annals and find trademarks.
Our major upgrade is largely centered around a change in the software that we are
using on our backend to store the content. We have begun using ElasticSearch.
What is that you say? “It is an Open Source (Apache 2), Distributed, RESTful,
Search Engine built on top of Lucene.” Now that is a lot of information so I’ll
go through it bit by bit and go into what that means for us and you, our users.
- Open Source
We at Trade.mar.cx loves open source and so we are really excited that we could
switch to a more powerful backend that was also open source. This continues our
policy here at Trade.mar.cx of only using open source technologies. We use:
- Apache (Web Server)
- ElasticSearch (Search Engine Framework)
- Java (Programming Language)
- Lucene (Document Search Framework)
- MySQL (Database Server)
- Nginx (Web Server)
- Ruby (Programming Language)
- Tire (Ruby Library for Interacting With ElasticSearch)
- Sinatra (Web Site/Service Microframework)
This means that we can develop quickly and cheaply and if we find a bug, we
can actually dive in and fix it for the most part.
We love that we are moving a more distributed backend for our data. This
software choice means that we will be able to scale almost infinitely with
very little trouble. This means that we can make your experience faster and
better. In addition, this allows us to bring more content more quickly as well.
We are leveraging this distributed nature by running a very powerful local indexing
box here at Trade.mar.cx headquarters and then the results generated locally are
synced up to the servers that we have sitting on the network. This allows us to
give you a very powerful experience while spending less money for servers.
This means that it offers a very consistent and easy to understand interface
for making queries. This simplifies our work and makes it easy for us to build
complex, amazing, or just drop dead simple queries easily and quickly. This service
accepts and returns JSON, a very efficient data transmission format as well a format
that code in your web browser can easily use to make your experience ever better.
We are exciting for working with Lucene for a lot of reasons most of them are summed
up by this blurb from Wikipedia:
“Apache Lucene is a free/open source information retrieval software library, originally created in Java by Doug Cutting. It is supported by the Apache Software Foundation and is released under the Apache Software License. While suitable for any application which requires full text indexing and searching capability, Lucene has been widely recognized  for its utility in the implementation of Internet search engines and local, single-site searching. At the core of Lucene’s logical architecture is the idea of a document containing fields of text. This flexibility allows Lucene’s API to be independent of the file format. Text from PDFs, HTML, Microsoft Word, and OpenDocument documents, as well as many others, can all be indexed as long as their textual information can be extracted.” (Wikipedia : Lucene)
Interestingly, the only trademark we have for Lucene is from a company in Korean named LG Chemical, LTD. They are actually the largest Korean chemical company and are the ones responsible for designing and manufacturing the lithium ion batteries for the new Chevrolet Volt.
- Why We’re Excited
We are really excited about the things that this transition allows us to do. We have started by
revamping our search, autocomplete bar, and related trademarks facets. These are now 100% backed
by ElasticSearch and are producing tons better results for you. We were using MySQL full text search
before . Check it out:
On top of what we have already done, we intend to leverage this new infrastructure to launch new
things. Hope to come include:
We’ll Keep You Posted,
With everyone pointing fingers at the humble cucumber these days, and in defense of this delicious and varied vegetable, we remind people they actually store for a very long time in the form of pickles! It’s spring after all, that magic time of year when every glint of sunshine suggests an impromptu barbecue or picnic is in order. What of those ideas would be complete without the pickle?
Support the cucumber and get a jar today! For the brave adults, keep the brine for dirty martinis or the renownd “pickle-back”: a shot of whiskey chased with pickle juice..mmm.
Bicycles were among the most common trademark around the turn of the 20th century. They were so abundant that the patent office in the U.S. had an entire building dedicated to them. This device revolutionized the industrial world in a myriad of ways, by democratizing mobility and allowing people to travel farther under their own power than ever before. This highly efficient form of transportation continues to be popular today for as many reasons as it was then. A simple search here for “bicycle” shows the abundance of bicycle trademarks over time. Here are a few of the more colorful ones we liked, just in time for spring!
“Sometimes political activists use a company’s trademark as part of a campaign to embarrass it or call attention to an issue. And sometimes the company sues, claiming that they own the mark and its satirical use is prohibited. Now a Utah court has ruled that such suits must fail because the parodic use of the mark is not commercial and is a form of protected speech.” [EFF via slashdot]
Wikipedia lists no fewer than five common slang variations on the phrase “your mom” including “yo mama”, “yo momma”, “yer ma”, “ya mum”, and “your mum”. These slang terms are “frequently used to insult [targets] by way of their mother.” There is an MTV television show devoted to these jokes:
and several android applications devoted to dispensing these jokes. Even Shakespeare made your mom jokes:
In Act IV, Scene II of Titus Andronicus, Aaron taunts his lover’s sons:
Demetrius: “Villain, what hast thou done?”
Aaron: “That which thou canst not undo.”
Chiron: “Thou hast undone our mother.”
Aaron: “Villain, I have done thy mother.”
The current US trademark for the term “yo mama” is held by Joey R. Susbilla and it protects his iPhone application. In the past, the trademark was held by American Restaurant Services for products as diverse as restaurant services, tv dinners, and a clothing line. Before that though, the More Balls Than Most Logo, Inc. held the trademark for the purpose of making Yo Mama brand yo-yos.
The term “your mom” also has a sorted trademark history. In 1982, it emerged as a registered trademark for the production of a Your Mom clothing line and then again in 2000 as a clothing line run by a YMI, Inc.. My personal favorite though is Your Mom branded malt beverages. Sadly, this usage was abandoned and replaced by the current holder, Lee Procurement Solutions, who own a whole clutch of newspapers scattered across small towns throughout the United States. More information about them can be found at: http://lee.net. The trademark they hold for “your mom” is for the production of a “downloadable electronic publication in the nature of a magazine targeting teenagers and addressing issues of news, entertainment and education.”
I am excited to announce that trade.mar.cx has now added the trademark data from Belgium’s database. This brings you lovely new data for things like Westland Westberg cheese, delicious Maredsous beers, and yummy Callebaut chocolates.
Recently, you heard about Nokia teaming up with Microsoft to produce a thriving Windows Phone 7 ecosystem. This is pretty huge as Nokia holds an enormous market share for cell phones. Little known however is the fact that they are trademarked to produce a very broad variety of products including:
- ELECTRIC HEATERS FOR DOMESTIC AND INDUSTRIAL USE
PAPER AND CARDBOARD ARTICLES
- SPECIALTY CHEMICALS FOR USE IN THE MANUFACTURE OF PHARMACEUTICALS, THE PURIFICATION OF ORGANIC COMPOUNDS, THE PRECIPITATION OF METALS, IN VAT DYEING PROCESSES AND AS A REDUCING AGENT
- PLATES, SAUCERS, BOWLS, DRINKING GLASSES AND COFFEE CUPS OF PAPER OR OF PLASTIC
For more information about all the interesting things that Nokia produces see the trademark. If you are interested in seeing what other trademarks that Nokia holds, do not forget to checkout our brand new Related Trademarks field.