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	<title>trade.mar.cx</title>
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	<link>http://trade.mar.cx</link>
	<description>Five million trademarks, three million logos, and counting</description>
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		<title>It&#8217;s Turkey Time!</title>
		<link>http://trade.mar.cx/2011/11/24/its-turkey-time/</link>
		<comments>http://trade.mar.cx/2011/11/24/its-turkey-time/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 18:22:12 +0000</pubDate>
		<dc:creator>afiler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://trade.mar.cx/?p=291</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignnone" style="width: 560px"><a href="http://trade.mar.cx/US73827023"><img alt="TURKEY! TURKEY!" src="http://img03.mar.cx/_images/US73827023" title="TURKEY! TURKEY!" width="700" height="140" /></a><p class="wp-caption-text">TURKEY! TURKEY! (Owner: TURKEY TURKEY TURKEY, INC.)</p></div>
<div class="wp-caption aligncenter" style="width: 311px"><a href="http://trade.mar.cx/US73646923"><img alt="Jennie-O" src="http://img03.mar.cx/_images/US73646923" title="Jennie-O" width="301" height="140" /></a><p class="wp-caption-text">Jennie-O</p></div>
<div class="wp-caption aligncenter" style="width: 250px"><a href="http://img03.mar.cx/_images/CA362935"><img alt="Jordan Cold Turkey" src="http://img03.mar.cx/_images/CA362935" title="Jordan Cold Turkey" width="240" height="196" /></a><p class="wp-caption-text">Jordan Cold Turkey</p></div>
<div id="attachment_292" class="wp-caption aligncenter" style="width: 276px"><a href="http://trade.mar.cx/US75215668"><img src="http://trade.mar.cx/_blog/wp-content/uploads/2011/11/2223564.png" alt="Hansel &amp; Gretel: The Orange Turkey" title="Hansel &amp; Gretel: The Orange Turkey" width="266" height="329" class="size-full wp-image-292" /></a><p class="wp-caption-text">Hansel &#038; Gretel: The Orange Turkey</p></div>
<div id="attachment_294" class="wp-caption aligncenter" style="width: 343px"><a href="http://trade.mar.cx/US73763424"><img src="http://trade.mar.cx/_blog/wp-content/uploads/2011/11/1551431.png" alt="Stuff&#039;n Turkey" title="Stuff&#039;n Turkey" width="333" height="402" class="size-full wp-image-294" /></a><p class="wp-caption-text">Stuff&#039;n Turkey</p></div>
]]></content:encoded>
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		<item>
		<title>Haribo: not just gummibears</title>
		<link>http://trade.mar.cx/2011/08/30/haribo-not-just-gummibears/</link>
		<comments>http://trade.mar.cx/2011/08/30/haribo-not-just-gummibears/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 18:12:04 +0000</pubDate>
		<dc:creator>afiler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://trade.mar.cx/?p=290</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<div class="wp-caption aligncenter" style="width: 256px"><a href="http://trade.mar.cx/DE1064580"><img class="  " title="HARIBO" src="http://img03.mar.cx/_images/DE1064580" alt="" width="246" height="400" /></a><p class="wp-caption-text">Haribo licorice(?) mascot in cowboy hat and boots</p></div>
<div class="wp-caption aligncenter" style="width: 390px"><a href="http://trade.mar.cx/DE983547"><img title="HARIBO GOLD-BÄREN" src="http://img03.mar.cx/_images/DE983547" alt="" width="380" height="580" /></a><p class="wp-caption-text">HARIBO GOLD-BÄREN</p></div>
<div class="wp-caption aligncenter" style="width: 510px"><a href="http://trade.mar.cx/DE976633"><img title="HARIBO MACHT KINDER FROH" src="http://img03.mar.cx/_images/DE976633" alt="" width="500" height="495" /></a><p class="wp-caption-text">HARIBO MACHT KINDER FROH</p></div>
<div class="wp-caption aligncenter" style="width: 510px"><a href="http://trade.mar.cx/US72070147"><img title="Haribo Whirls" src="http://img03.mar.cx/_images/M/us/72070147/72070147_specimen_1_image_1.jpg" alt="" width="500" height="334" /></a><p class="wp-caption-text">Haribo Whirls</p></div>
<div class="wp-caption aligncenter" style="width: 510px"><a href="http://trade.mar.cx/US72070147"><img title="Haribo LICORICE-Cigarettes" src="http://img03.mar.cx/_images/M/us/72070147/72070147_specimen_1_image_4.jpg" alt="" width="500" height="360" /></a><p class="wp-caption-text">Haribo LICORICE-Cigarettes</p></div>
<div class="wp-caption aligncenter" style="width: 539px"><a href="http://trade.mar.cx/DE1091911"><img class="  " title="HARIBO NASCHKÜSSE" src="http://img03.mar.cx/_images/DE1091911" alt="" width="529" height="387" /></a><p class="wp-caption-text">HARIBO NASCHKÜSSE</p></div>
<div class="wp-caption aligncenter" style="width: 600px"><a href="http://trade.mar.cx/DE771866"><img class=" " title="http://trade.mar.cx/DE771866" src="http://img03.mar.cx/_images/DE771866" alt="HARIBO: IN ALLER WELT - IN ALLER MUND (IN ALL THE WORLD - IN EVERY MOUTH)" width="590" height="489" /></a><p class="wp-caption-text">HARIBO: IN ALLER WELT - IN ALLER MUND (IN ALL THE WORLD - IN EVERY MOUTH)</p></div>
<div class="wp-caption aligncenter" style="width: 378px"><a href="http://trade.mar.cx/DE911787"><img class="  " title="HARIBO KATINKAS" src="http://img03.mar.cx/_images/DE911787" alt="" width="368" height="452" /></a><p class="wp-caption-text">HARIBO KATINKAS</p></div>
<div class="wp-caption aligncenter" style="width: 522px"><a href="http://trade.mar.cx/DE1025689"><img class="  " title="HARIBO Spaghetti" src="http://img03.mar.cx/_images/DE1025689" alt="" width="512" height="417" /></a><p class="wp-caption-text">HARIBO Spaghetti (Erdbeer/Strawberry)</p></div>
]]></content:encoded>
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		<title>Atomic Brand Names</title>
		<link>http://trade.mar.cx/2011/08/05/atomic-brand-names/</link>
		<comments>http://trade.mar.cx/2011/08/05/atomic-brand-names/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 23:32:58 +0000</pubDate>
		<dc:creator>afiler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://trade.mar.cx/?p=203</guid>
		<description><![CDATA[Atomic Brand Names at the Oak Ridge Associated Universities (ORAU) Health Physics Historical Instrumentation Museum Collection (via How To Be a Retronaut).]]></description>
			<content:encoded><![CDATA[<div id="attachment_193" class="wp-caption aligncenter" style="width: 310px"><a href="http://trade.mar.cx/_blog/wp-content/uploads/2011/04/radiumbutterclose.jpg"><img class="size-medium wp-image-193" title="Radium Butter" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/04/radiumbutterclose-300x141.jpg" alt="" width="300" height="141" /></a><p class="wp-caption-text">Radium Butter</p></div>
<div id="attachment_199" class="wp-caption aligncenter" style="width: 210px"><a href="http://trade.mar.cx/_blog/wp-content/uploads/2011/04/radiunstarch.jpg"><img class="size-medium wp-image-199" title="Radium Starch" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/04/radiunstarch-200x300.jpg" alt="" width="200" height="300" /></a><p class="wp-caption-text">Radium Starch</p></div>
<div id="attachment_197" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.orau.org/ptp/collection/brandnames/radiummatches.htm"><img class="size-medium wp-image-197" title="Radium Matches" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/04/radiummatches-300x221.jpg" alt="" width="300" height="221" /></a><p class="wp-caption-text">Radium Matches</p></div>
<div id="attachment_196" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.orau.org/ptp/collection/brandnames/radiumcigars.htm"><img class="size-medium wp-image-196" title="Radium Export Cigars" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/04/radium-cigarbox-300x220.jpg" alt="" width="300" height="220" /></a><p class="wp-caption-text">Radium Export Cigars</p></div>
<div id="attachment_194" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.orau.org/ptp/collection/brandnames/radium-condoms.htm"><img class="size-medium wp-image-194" title="Nutex Radium Condoms" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/04/nutex-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Nutex Radium Condoms</p></div>
<p><a href="http://www.orau.org/ptp/collection/brandnames/brandnames.htm">Atomic Brand Names</a> at the Oak Ridge Associated Universities (ORAU) Health Physics Historical Instrumentation Museum Collection (<a href="http://www.howtobearetronaut.com/2011/04/atomic-brand-names/">via How To Be a Retronaut</a>).</p>
]]></content:encoded>
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		<item>
		<title>Going Bananas</title>
		<link>http://trade.mar.cx/2011/08/04/going-bananas/</link>
		<comments>http://trade.mar.cx/2011/08/04/going-bananas/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 06:54:30 +0000</pubDate>
		<dc:creator>housepage</dc:creator>
				<category><![CDATA[Fruit Fridays]]></category>

		<guid isPermaLink="false">http://trade.mar.cx/?p=282</guid>
		<description><![CDATA[All this beautiful summer weather has us and it got us so excited that we are going to bring a whole slew of banana trademarks and random banana factoids. Big Bananas! Fun Fact: Banana consumption rises in the Muslim World during Ramadan. This fact excites tasty banana vendors everywhere. Surfin&#8217; Bananas Cool Bananas Cracked on [...]]]></description>
			<content:encoded><![CDATA[<p>All this beautiful summer weather has us</p>
<p><a href="http://trade.mar.cx/US73575538"><img class="aligncenter size-full wp-image-275" title="US73575538" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/US73575538.gif" alt="" width="662" height="140" /></a>and it got us so excited that we are going to bring a whole slew of <a href="http://en.wikipedia.org/wiki/Banana">banana</a> trademarks and random banana factoids.</p>
<h1 style="text-align: center;">Big Bananas!</h1>
<p style="text-align: center;"><a href="http://trade.mar.cx/AT142394"><img class="aligncenter size-full wp-image-256" title="AT142394" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/AT142394.gif" alt="" width="262" height="320" /></a><a href="http://trade.mar.cx/AU313740"><img class="aligncenter size-full wp-image-258" title="AU313740" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/AU313740.jpg" alt="" width="487" height="500" /></a><a href="http://trade.mar.cx/AU3377581"><img class="aligncenter size-full wp-image-284" title="AU337758" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/AU3377581.jpg" alt="" width="392" height="193" /></a></p>
<p>Fun Fact: Banana consumption rises in the Muslim World during Ramadan. This fact excites tasty banana vendors everywhere.</p>
<h1 style="text-align: center;"><a href="http://trade.mar.cx/AU812593"><img class="aligncenter size-full wp-image-267" title="AU812593" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/AU812593.jpg" alt="" width="476" height="500" /></a>Surfin&#8217; Bananas</h1>
<p><a href="http://trade.mar.cx/AU1021911"><img class="alignnone size-full wp-image-270" title="AU1021911" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/AU1021911.jpg" alt="" width="467" height="500" /></a><a href="http://trade.mar.cx/AU822750"><img class="alignnone size-full wp-image-268" title="AU822750" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/AU822750.jpg" alt="" width="445" height="500" /></a></p>
<h1 style="text-align: center;">Cool Bananas</h1>
<h1 style="text-align: center;"><a href="http://trade.mar.cx/AU461059"><img class="aligncenter size-full wp-image-260" title="AU461059" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/AU461059.jpg" alt="" width="615" height="500" /></a><a href="http://trade.mar.cx/AT136327"><img class="aligncenter size-full wp-image-255" title="AT136327" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/AT136327.gif" alt="" width="582" height="554" /></a>Cracked on Cocaine from the 1980&#8242;s Bananas<a href="http://trade.mar.cx/AT232520"><img class="size-full wp-image-257 aligncenter" title="AT232520" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/AT232520.gif" alt="" width="589" height="199" /></a>Banana Pillows!</h1>
<h1 style="text-align: center;"><a href="http://trade.mar.cx/AU472527"><img class="aligncenter size-full wp-image-261" title="AU472527" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/AU472527.jpg" alt="" width="420" height="224" /></a>Tripping out on Acid like its 1973 Bananas</h1>
<p style="text-align: center;"> <a href="http://trade.mar.cx/AU540793"><img class="aligncenter size-full wp-image-262" title="AU540793" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/AU540793.jpg" alt="" width="290" height="500" /></a></p>
<h1 style="text-align: center;"> Frogs with Bananas</h1>
<h1 style="text-align: center;"><a href="http://trade.mar.cx/AU802255"><img class="aligncenter size-full wp-image-266" title="AU802255" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/AU802255.jpg" alt="" width="590" height="500" /></a>Gorillas Feeling Up Bananas</h1>
<p><a href="http://trade.mar.cx/AU775192"><img class="aligncenter size-full wp-image-263" title="AU775192" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/AU775192.jpg" alt="" width="700" height="346" /></a></p>
<h1 style="text-align: center;"> Driving Bananas</h1>
<h1 style="text-align: center;"><a href="http://trade.mar.cx/AU787099"><img class="aligncenter size-full wp-image-265" title="AU787099" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/AU787099.jpg" alt="" width="279" height="500" /></a>King Bananas</h1>
<h1 style="text-align: center;"><a href="http://trade.mar.cx/AU827691"><img class="aligncenter size-full wp-image-269" title="AU827691" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/AU827691.jpg" alt="" width="317" height="500" /></a>Organic Bananas</h1>
<h1 style="text-align: center;"><a href="http://trade.mar.cx/AU1070841"><img class="aligncenter size-full wp-image-271" title="AU1070841" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/AU1070841.jpg" alt="" width="553" height="500" /></a>Banana Condoms</h1>
<h1><a href="http://trade.mar.cx/US74217442"><img class="aligncenter size-full wp-image-276" title="US74217442" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/US74217442.gif" alt="" width="121" height="140" /></a></h1>
<h1 style="text-align: center;">Dancing Bananas</h1>
<p><a href="http://trade.mar.cx//US76393184"><img class="aligncenter size-full wp-image-283" title="US76393184" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/US76393184.gif" alt="" width="135" height="140" /></a></p>
<h1 style="text-align: center;">Weirdly Penis Shaped Bananas</h1>
<p><a href="http://trade.mar.cx/CA473443"><img class="aligncenter size-full wp-image-274" title="CA473443" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/CA473443.gif" alt="" width="240" height="206" /></a></p>
<h1 style="text-align: left;"><a href="http://trade.mar.cx/US77665608"><img class="aligncenter size-full wp-image-280" title="US77665608" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/US77665608.jpg" alt="" width="452" height="140" /></a></h1>
<p>&nbsp;</p>
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		<item>
		<title>Southern Miss vs. Iowa</title>
		<link>http://trade.mar.cx/2011/08/03/southern-miss-vs-iowa/</link>
		<comments>http://trade.mar.cx/2011/08/03/southern-miss-vs-iowa/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 01:27:50 +0000</pubDate>
		<dc:creator>housepage</dc:creator>
				<category><![CDATA[Trademark Disputes]]></category>

		<guid isPermaLink="false">http://trade.mar.cx/?p=244</guid>
		<description><![CDATA[After losing the 520 Eagle here in Seattle, I did not think I could bear to lose another eagle in such close proximity but it looks I am set to do just that. When Southern Miss set out to re-image themselves, they could have guessed that it would erupt into the conflagration that it has become. [...]]]></description>
			<content:encoded><![CDATA[<p>After losing the <a href="http://seattletimes.nwsource.com/html/localnews/2015800831_eagle2m.html">520 Eagle</a> here in Seattle, I did not think I could bear to lose another eagle in such close proximity but it looks I am set to do just that.</p>
<p>When<a href="http://trade.mar.cx/university_of_southern_mississippi,_the"> Southern Miss</a> set out to re-image themselves, they could have guessed that it would erupt into the conflagration that it has become. In 2003, they chose a brand new mascot and logo for their school: <a href="http://trade.mar.cx/US74285290"><img class="aligncenter size-full wp-image-245" title="US76483437" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/US76483437.gif" alt="" width="212" height="140" /></a>Then, they proceeded to plaster it everywhere around campus including the middle of the football field and even on the pants of all their football players. However, they have been struck a massive blow just today by <a href="http://en.wikipedia.org/wiki/Trademark_Trial_and_Appeal_Board">Trademark Trial and Appeal Board</a> when it ruled against them saying that &#8220;the overall similarity in appearance of the marks on the goods, particularly in light of the use of identical color schemes, creates virtually identical commercial impressions.&#8221; They additionally shot down Southern Miss&#8217;s argument that the use of birds of prey mascot is common but this argument was shot down as well with the Justice Bucher saying:</p>
<blockquote><p>When making a visual comparison between Iowa&#8217;s Hawkeyes marks and each of these designs, we find that none of these Division I third-party marks remotely resembles Iowa&#8217;s Hawkeyes designs. Certainly, none is as similar to Iowa&#8217;s marks as is (USM&#8217;s) mark. Moreover, whether some of these third-party marks (e.g., those having commercial impressions quite distinct from the marks of Iowa and USM) are similar to each other is not relevant to our analysis, and has no bearing on the question of whether the marks in this case are likely to cause confusion.</p></blockquote>
<p>For comparison, here is the <a href="http://trade.mar.cx/university_of_iowa,_the">University of Iowa</a>&#8216;s logo: <a href="http://trade.mar.cx/US74285290"><img class="aligncenter size-full wp-image-247" title="US74285290" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/US74285290.gif" alt="" width="220" height="140" /></a>This continues a long history of epic levels of trademarking by the <a href="http://en.wikipedia.org/wiki/University_of_Iowa">University of Iowa</a>. Fun Fact: The University of Iowa is considered a <a href="http://en.wikipedia.org/wiki/Public_Ivy">Public Ivy school</a>. This long history even contains adventures to foreign lands with the college having a registered trademark in <a href="http://trade.mar.cx/DE2036653">Germany</a>. <a href="http://trade.mar.cx/DE2021929"><img class="aligncenter size-medium wp-image-249" title="DE2021929" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/DE2021929-300x294.jpg" alt="University of Iowa" width="300" height="294" /></a>They have also trademarked this logo for woman&#8217;s sporting events that incorporates <a href="http://en.wikipedia.org/wiki/Venus_symbol">Roman</a> <a href="http://search.trade.mar.cx/?q=design_codes%3ABiological+symbols+%28male+and+female%29&amp;x=0&amp;y=0" target="_blank">symbol</a> for women which I think is rather clever.</p>
<p style="text-align: center;"><a href="http://trade.mar.cx/US73470532"><img class="aligncenter size-full wp-image-250" title="US73470532" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/US73470532.gif" alt="" width="254" height="140" /></a>And I like this one, it exudes dignity, distinction, and being founded in 1847.</p>
<p style="text-align: left;"><a href="http://trade.mar.cx/US73470527"><img class="aligncenter size-full wp-image-251" title="US73470527" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/US73470527.gif" alt="" width="217" height="140" /></a>Southern Miss on the other has a relatively <a href="http://dictionary.reference.com/browse/paltry" target="_blank">paltry</a> repertoire. My solution is that we should put their mascots in a ring and let them fight it out:</p>
<h1 style="text-align: center;"> <a href="http://trade.mar.cx/US76194529"><img class="size-full wp-image-253 " title="US76194529" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/US76194529-e1312422469533.gif" alt="Southern Miss" width="129" height="140" /></a>     vs.   <a href="http://trade.mar.cx/US73470530"><img class="size-full wp-image-252" title="US73470530" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/US73470530.gif" alt="" width="133" height="140" /></a></h1>
<p>I think Southern Miss would win. Their mascot looks a bit like the <a href="http://en.wikipedia.org/wiki/Hulk_(comics)">Hulk</a> with feathers.</p>
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		<item>
		<title>A Salute to News Corp</title>
		<link>http://trade.mar.cx/2011/08/01/a-salute-to-news-corp/</link>
		<comments>http://trade.mar.cx/2011/08/01/a-salute-to-news-corp/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 04:49:27 +0000</pubDate>
		<dc:creator>housepage</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://trade.mar.cx/?p=242</guid>
		<description><![CDATA[With all the current huzzaballoo about News Corp in the news, I figured it was time to take into the trademark archives to see what we could dig up on News Corp, or News International as they are more properly known. News Corp has/had some pretty shady trademarks including for a mortgaging business. They also have a [...]]]></description>
			<content:encoded><![CDATA[<p>With all the current huzzaballoo about <a title="News International PLC" href="http://trade.mar.cx/news_international_plc" target="_blank">News Corp</a> <a href="http://www.guardian.co.uk/media/2009/jul/08/murdoch-papers-phone-hacking" target="_blank">in</a> <a href="http://www.guardian.co.uk/media/2011/jan/21/andy-coulson-phone-hacking-statement" target="_blank">the</a> <a href="http://www.bbc.co.uk/news/uk-14366039" target="_blank">news</a>, I figured it was time to take into the trademark archives to see what we could dig up on News Corp, or <a title="News International PLC - Trademarcx" href="http://trade.mar.cx/news_international_plc" target="_blank">News International</a> as they are more properly known. News Corp has/had some pretty shady trademarks including for a <a href="http://trade.mar.cx/AU815713" target="_blank">mortgaging business</a>. They also have a healthy obsession with the letters E and its future role as overlord of the global financial markets with trademarks like:</p>
<ul>
<li><a href="http://trade.mar.cx/AU792330" target="_blank">EPartners</a></li>
<li><a href="http://trade.mar.cx/AU792331" target="_blank">E*Partners</a> (what the difference between this I do not know but they are both trademarked)</li>
<li><a href="http://trade.mar.cx/AU803748" target="_blank">EVentures</a></li>
<li><a href="http://trade.mar.cx/AU803749" target="_blank">ELoanInc</a></li>
<li><a href="http://trade.mar.cx/AU815712" target="_blank">EFinance</a></li>
<li><a href="http://trade.mar.cx/AU815714" target="_blank">Ecubator</a></li>
<li><a href="http://trade.mar.cx/AU857399" target="_blank">EFinance<br />
</a><a href="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/AU857399-e1312250901333.jpg"><img class="aligncenter size-full wp-image-243" title="AU857399" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/08/AU857399-e1312250901333.jpg" alt="" width="635" height="141" /></a></li>
</ul>
<div>These are all part of Rupert Murdoch&#8217;s money laundering empire clearly <img src='http://trade.mar.cx/_blog/wp-includes/images/smilies/icon_razz.gif' alt=':-P' class='wp-smiley' /> .</div>
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		<title>Weekend Camping</title>
		<link>http://trade.mar.cx/2011/07/29/weekend-camping/</link>
		<comments>http://trade.mar.cx/2011/07/29/weekend-camping/#comments</comments>
		<pubDate>Sat, 30 Jul 2011 01:00:20 +0000</pubDate>
		<dc:creator>housepage</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://trade.mar.cx/?p=232</guid>
		<description><![CDATA[Friday always makes me think of camping. Of spending a wonderful weekend out in the crisp outdoors in some beautiful location. Out here in Seattle, it is a huge pass time and there are tons of places to go within two hours drive. All this camping is driving by two things: love for the outdoors [...]]]></description>
			<content:encoded><![CDATA[<p>Friday always makes me think of camping. Of spending a wonderful weekend out in the crisp outdoors in some beautiful location. Out here in Seattle, it is a huge pass time and there are tons of places to go within two hours drive. All this camping is driving by two things: love for the outdoors and the gear that keeps those hikers going. I bring you the first of several homages to those wonderful outfitters.</p>
<p>I have had <a title="Coleman" href="http://trade.mar.cx/coleman" target="_blank">Coleman</a> gear my entire life and its has served me really well with my tent serving me for the last 10+ years and still kicking. The <a title="Coleman Company" href="http://en.wikipedia.org/wiki/Coleman_Company" target="_blank">Coleman Company</a> was founded in 1900 in <a title="Kingfisher" href="http://trade.mar.cx/AT135785" target="_blank">Kingfisher</a>, Oklahoma but soon moved to Wichita, Kansas in 1902. According to the Kansas Secretary of State, they incorporated as COLEMAN LAMP &amp; STOVE COMPANY on 1907/09/04 and has been producing camping gear ever since. Their most famous product is lanterns though. This is exemplified by the first trademark we have on record for them:</p>
<div style="margin-left: auto; margin-right: auto; width: 295px;">
<div id="attachment_233" class="wp-caption aligncenter" style="width: 295px"><a title="Coleman" href="http://trade.mar.cx/US71311366" target="_blank"><img class="size-full wp-image-233 " title="US71311366" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/07/US71311366.gif" alt="Coleman" width="285" height="140" /></a><p class="wp-caption-text">The setting sun is a metaphor for the brightness of Coleman lanterns and how it helps you when the sun goes away</p></div>
</div>
<p>It&#8217;s a beautiful simple logo with motifs that continue throughout the rest of trademarks to the present day. These include the simple, sans-serif font, the horizontal printing of the name of the company that dominates the trademark, the underlining of this text, and prominent featuring of a light source. In later logos, this is usually a lantern.</p>
<p>Here&#8217;s the oldest trademark that is still active and they are still keeping updated. It&#8217;s a little simpler and it&#8217;s missing that distinctive light source. However, it has all of the other distinctive features. This trademark is also the first issued under the current company name which is <a href="http://trade.mar.cx/coleman_company,_inc.,_the">COLEMAN COMPANY, INC., THE</a><strong> </strong>whereas previous marks had been issued to <a href="http://trade.mar.cx/coleman_lamp_and_stove_company,_the">COLEMAN LAMP AND STOVE COMPANY</a></p>
<div style="margin-left: auto; margin-right: auto; width: 295px;">
<div id="attachment_234" class="wp-caption aligncenter" style="width: 244px"><a title="Coleman" href="http://trade.mar.cx/US71565688" target="_blank"><img class="size-full wp-image-234" title="US71565688" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/07/US71565688-e1311982115640.gif" alt="Coleman" width="234" height="112" /></a><p class="wp-caption-text">Oldest still active Coleman trademark</p></div>
</div>
<p>This trend continues through this trademark from 1991:</p>
<p style="text-align: left;"><a href="http://trade.mar.cx/AT140005"><img class="aligncenter size-medium wp-image-235" title="AT140005" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/07/AT140005-300x107.gif" alt="Coleman" width="300" height="107" /></a>And evolves a little further into this:</p>
<p style="text-align: left;"><a href="http://trade.mar.cx/US74669257"><img class="aligncenter size-medium wp-image-236" title="US74669257" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/07/US74669257-300x109.gif" alt="" width="300" height="109" /></a></p>
<p style="text-align: left;">One of their most unique products is a type of boat called <a href="http://en.wikipedia.org/wiki/Scanoe">scanoe</a> which is a mix of skiff and canoe that they only make. But their trademark adorn all sorts of other interesting products:</p>
<ul>
<li><a href="http://trade.mar.cx/AU301007" target="_blank">Air conditioning apparatus, including central air conditioning units for home use, air conditioning equipment for use with recreational and other vehicles; cooling install</a></li>
<li><a href="http://trade.mar.cx/US72406423" target="_blank">Backpack frames, backpack sacks, backpack day packs, and camping trailers</a></li>
<li><a href="http://trade.mar.cx/US72110600">Cooler chests and insulated jugs</a></li>
<li><em><a href="http://trade.mar.cx/DE832839" target="_blank">Heizungs- und Kühlgeräte, Isolierflaschen</a></em></li>
<li><a href="http://trade.mar.cx/US71565688">Oil warm air furnaces, oil space heaters, gasoline lamps and lanterns, gasoline camp stoves, trailer cooking stoves and heaters</a></li>
<li><a href="http://trade.mar.cx/US72256270" target="_blank">Sleeping bags and tents</a></li>
<li><a href="http://trade.mar.cx/US74273278" target="_blank">Soap and wax for pressure washers motor-powered high pressure water sprayers</a></li>
<li><a href="http://trade.mar.cx/US73675166" target="_blank">Spas in the nature of heated pools</a></li>
<li><a href="http://trade.mar.cx/US73549031" target="_blank">Water skis</a></li>
</ul>
<div>The Coleman Company has had a venerable history but it is such a common name that all kinds of wacky things have been trademarked as Coleman by other companies including:</div>
<div>
<ul>
<li><a href="http://trade.mar.cx/AU915087" target="_blank">Animal fattening preparations; animal foodstuffs; animal forage (lime for -); salt licks for cattle</a> by <a href="http://trade.mar.cx/david_alan_coleman" target="_blank">David Alan Coleman</a></li>
</ul>
<div><a href="http://trade.mar.cx/AU915087"><img class="aligncenter size-full wp-image-238" title="AU915087" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/07/AU915087-e1312092661841.jpg" alt="" width="506" height="157" /></a></div>
<ul>
<li><a href="http://trade.mar.cx/US72182039" target="_blank">Analytical measuring instruments-namely, spectrophotometers, flame photometers, electric colorimeters, photo-nephelometers, nepho-colorimeters photo fluorometers, ph electrometers, autotrators, together with associated parts and accessories</a> by <a href="http://trade.mar.cx/coleman_instruments_corporation" target="_blank">Coleman Instruments Corporation</a></li>
</ul>
<div><a href="http://trade.mar.cx/US72182039"><img class="aligncenter size-full wp-image-237" title="US72182039" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/07/US72182039-e1312092453355.gif" alt="" width="295" height="100" /></a></div>
<ul>
<li><a href="http://trade.mar.cx/AU601046" target="_blank">Building &amp; railway construction/repairs/maintenance</a> by <strong>Kerri-Anne Coleman</strong></li>
</ul>
<div><a href="http://trade.mar.cx/AU601046"><img class="aligncenter size-medium wp-image-239" title="AU601046" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/07/AU601046-300x227.jpg" alt="" width="300" height="227" /></a>The above for railway maintenance is currently one of my favorite of all time in terms of its aesthetic qualities and simplicity. Also, we can be certain from this series that Coleman is an extremely common name in Australia. I just want to leave you with this bizarre trademark I found that I am not quite sure what to think about. It was registered in Austria.</div>
<div><a href="http://trade.mar.cx/AT153866"><img class="aligncenter size-full wp-image-240" title="AT153866" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/07/AT153866.gif" alt="" width="372" height="360" /></a></div>
</div>
<p style="text-align: left;"><a href="http://trade.mar.cx/AT140005"><br />
</a></p>
]]></content:encoded>
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		<title>Kick! Blast! Surge! Fuse!</title>
		<link>http://trade.mar.cx/2011/07/28/kick-blast-surge-fuse/</link>
		<comments>http://trade.mar.cx/2011/07/28/kick-blast-surge-fuse/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 21:28:16 +0000</pubDate>
		<dc:creator>housepage</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://trade.mar.cx/?p=224</guid>
		<description><![CDATA[Leatherman has some pretty action-packed trademarks. They reminded me of all those classic Batman episodes with onomatopoeia when guys got hit.]]></description>
			<content:encoded><![CDATA[<p><a title="Leatherman Tool Group, Inc." href="http://trade.mar.cx/leatherman_tool_group,_inc." target="_blank">Leatherman</a> has some pretty action-packed trademarks. They reminded me of all those classic Batman episodes with onomatopoeia when guys got hit.</p>
<p><img class="alignleft size-full wp-image-225" title="Kick!" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/07/US78329424.gif" alt="Kick!" width="268" height="140" /><a href="http://trade.mar.cx/US78329415"><img class="alignleft size-full wp-image-226" title="Blast!" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/07/US78329415.jpg" alt="Blast!" width="140" height="140" /></a><a href="http://trade.mar.cx/US77323025"><img class="alignleft size-medium wp-image-228" title="Surge!" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/07/US77323025-300x125.jpg" alt="Surge!" width="210" height="88" /></a><a href="http://trade.mar.cx/US78329420"><img class="alignleft size-full wp-image-227" title="Fuse!" src="http://trade.mar.cx/_blog/wp-content/uploads/2011/07/US78329420.jpg" alt="Fuse!" width="141" height="140" /></a></p>
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		<title>Hacker-Pschorr Bräu beer labels</title>
		<link>http://trade.mar.cx/2011/06/30/hacker-pschorr-brau-beer-labels/</link>
		<comments>http://trade.mar.cx/2011/06/30/hacker-pschorr-brau-beer-labels/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 01:06:46 +0000</pubDate>
		<dc:creator>afiler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://trade.mar.cx/?p=217</guid>
		<description><![CDATA[And no, Löbrau is not a Hacker-Pschorr beer.]]></description>
			<content:encoded><![CDATA[<div class="wp-caption aligncenter" style="width: 360px"><a href="http://trade.mar.cx/DE457803"><img class=" " title="Schloßbräu München" src="http://img03.mar.cx/_images/DE457803" alt="Schloßbräu München" width="350" height="453" /></a><p class="wp-caption-text">Schloßbräu München</p></div>
<div class="wp-caption aligncenter" style="width: 360px"><a href="http://trade.mar.cx/DE457985"><img class=" " title="St. Hubertus Bier" src="http://img03.mar.cx/_images/DE457985" alt="" width="350" height="445" /></a><p class="wp-caption-text">St. Hubertus Bier</p></div>
<div class="wp-caption aligncenter" style="width: 370px"><a href="http://trade.mar.cx/DE458139"><img class="   " title="Animator" src="http://img03.mar.cx/_images/DE458139" alt="Animator" width="360" height="470" /></a><p class="wp-caption-text">Animator</p></div>
<div class="wp-caption aligncenter" style="width: 393px"><a href="http://trade.mar.cx/DE891346"><img class="  " title="Pschorr" src="http://img03.mar.cx/_images/DE891346" alt="Pschorr" width="383" height="414" /></a><p class="wp-caption-text">Pschorr</p></div>
<p>And no, <a href="http://futurama.wikia.com/wiki/L%C3%B6Brau">Löbrau</a> is not a Hacker-Pschorr beer.</p>
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		<title>ElasticSearch Invades Trade.mar.cx</title>
		<link>http://trade.mar.cx/2011/06/30/exciting-new-developments-at-trademarcx/</link>
		<comments>http://trade.mar.cx/2011/06/30/exciting-new-developments-at-trademarcx/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 22:51:48 +0000</pubDate>
		<dc:creator>housepage</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://trade.mar.cx/?p=219</guid>
		<description><![CDATA[Here at Trade.mar.cx, we have exciting news! We have been working behind the scenes to upgrade our site to give some greatly enhanced capabilities and give you ever better abilities to search within our annals and find trademarks. Our major upgrade is largely centered around a change in the software that we are using on [...]]]></description>
			<content:encoded><![CDATA[<p>Here at Trade.mar.cx, we have exciting news! We have been working behind the scenes<br />
to upgrade our site to give some greatly enhanced capabilities and give you ever<br />
better abilities to search within our annals and find trademarks.</p>
<p>Our major upgrade is largely centered around a change in the software that we are<br />
using on our backend to store the content. We have begun using ElasticSearch.<br />
What is that you say? &#8220;It is an Open Source (Apache 2), Distributed, RESTful,<br />
Search Engine built on top of Lucene.&#8221; Now that is a lot of information so I&#8217;ll<br />
go through it bit by bit and go into what that means for us and you, our users.</p>
<ul><b>Open Source</b></ul>
<p>We at Trade.mar.cx loves open source and so we are really excited that we could<br />
switch to a more powerful backend that was also open source. This continues our<br />
policy here at Trade.mar.cx of only using open source technologies. We use:</p>
<ol>
<li>Apache (Web Server)</li>
<li>ElasticSearch (Search Engine Framework)</li>
<li>Java (Programming Language)</li>
<li>Lucene (Document Search Framework)</li>
<li>MySQL (Database Server)</li>
<li>Nginx (Web Server)</li>
<li>Ruby (Programming Language)</li>
<li>Tire (Ruby Library for Interacting With ElasticSearch)</li>
<li>Sinatra (Web Site/Service Microframework)</li>
</ol>
<p>This means that we can develop quickly and cheaply and if we find a bug, we<br />
can actually dive in and fix it for the most part.</p>
<ul><strong>Distributed</strong></ul>
<p>We love that we are moving a more distributed backend for our data. This<br />
software choice means that we will be able to scale almost infinitely with<br />
very little trouble. This means that we can make your experience faster and<br />
better. In addition, this allows us to bring more content more quickly as well.<br />
We are leveraging this distributed nature by running a very powerful local indexing<br />
box here at Trade.mar.cx headquarters and then the results generated locally are<br />
synced up to the servers that we have sitting on the network. This allows us to<br />
give you a very powerful experience while spending less money for servers.</p>
<ul><strong>RESTful</strong></ul>
<p>This means that it offers a very consistent and easy to understand interface<br />
for making queries. This simplifies our work and makes it easy for us to build<br />
complex, amazing, or just drop dead simple queries easily and quickly. This service<br />
accepts and returns JSON, a very efficient data transmission format as well a format<br />
that code in your web browser can easily use to make your experience ever better.</p>
<ul><strong>Lucene</strong></ul>
<p>We are exciting for working with Lucene for a lot of reasons most of them are summed<br />
up by this blurb from Wikipedia: </p>
<blockquote><p>&#8220;Apache Lucene is a free/open source information retrieval software library, originally created in Java by Doug Cutting. It is supported by the Apache Software Foundation and is released under the Apache Software License. While suitable for any application which requires full text indexing and searching capability, Lucene has been widely recognized [1][2] for its utility in the implementation of Internet search engines and local, single-site searching. At the core of Lucene&#8217;s logical architecture is the idea of a document containing fields of text. This flexibility allows Lucene&#8217;s API to be independent of the file format. Text from PDFs, HTML, Microsoft Word, and OpenDocument documents, as well as many others, can all be indexed as long as their textual information can be extracted.&#8221; (<a href="-http://en.wikipedia.org/wiki/Lucene" title="Wikipedia: Lucene">Wikipedia : Lucene</a>)</p></blockquote>
<p>Interestingly, the only trademark we have for <a href="http://trade.mar.cx/PH590256" title="Lucene">Lucene</a> is from a company in Korean named <a href="http://search.trade.mar.cx/?q=LG+Chemical&#038;x=0&#038;y=0" title="LG Chemical">LG Chemical, LTD.</a> They are actually the largest Korean chemical company and are the ones responsible for designing and manufacturing the lithium ion batteries for the new <a href="http://trade.mar.cx/US77802528" title="Chevrolet Volt">Chevrolet Volt</a>.</p>
<ul><strong>Why We&#8217;re Excited</strong></ul>
<p>We are really excited about the things that this transition allows us to do. We have started by<br />
revamping our search, autocomplete bar, and related trademarks facets. These are now 100% backed<br />
by ElasticSearch and are producing tons better results for you. We were using MySQL full text search<br />
before <img src='http://trade.mar.cx/_blog/wp-includes/images/smilies/icon_sad.gif' alt=':-(' class='wp-smiley' /> . Check it out:</p>
<p><a href="http://trade.mar.cx"><img src="http://trade.mar.cx/_blog/wp-content/uploads/2011/06/autocomplete-300x199.png" alt="" title="Autocomplete" width="300" height="199" class="aligncenter size-medium wp-image-220" /></a></p>
<p>On top of what we have already done, we intend to leverage this new infrastructure to launch new<br />
things. Hope to come include:</p>
<ol>
<li>Advanced Search</li>
<li>Search Between Dates</li>
<li><a href="http://trade.mar.cx/US78483359" title="Trademarcx : Wikipedia">Wikipedia</a> <a href="http://search.trade.mar.cx/?q=Wikipedia">Search</a></li>
<li>Online Man Pages with Search</li>
</ol>
<p>We&#8217;ll Keep You Posted,<br />
Andrew Gall</p>
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